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An automated email sequence is a set of emails, usually five or more, that go out at pre-scheduled times starting immediately after someone subscribes to your list. This may sound complicated, but automated email sequences are quite easy to set up, and they are an incredibly powerful marketing tool. They are very low cost, and the best part is they work 24/7 with almost no maintenance requirement.
The question of who "owns" a company culture is a tricky one. There are lots of right answers that are wrong, and lots of wrong answers that are right. Let me try to make some sense of all of this for you.
Writing blog content can be a lot of work, but even as little as a single blog per month can bring a significant return.
I always get curious when a business owner tells me their website doesn't really do anything for them. They usually tell me its because their clients aren't using their website and don't need it. However, I don't think that's what is actually going on.
In the very beginning, your leadership team is you. Then the business grows, you hire some staff, and in a way, your whole staff feels like your leadership team. Then things get difficult.
When you have started a business, your first few hires will be some of the most critical decisions you will make. A bad hiring decision can kill the company you’ve worked so hard to build. If you hire too late, the work can build up, causing backlogs and missed orders. If you hire too early, you can burn right through what little cash you have. Hiring someone with the wrong personality can suck the life right out of you.
We don't like talking about failure. We may even hate it. And we are doing a disservice to our potential customers every single day by not talking about it.
I want to introduce you to the Superman of the button world, the “Buy Now” button. The Buy Now button on your website will do more for the success of your business than any other.
If you feel like your website should be providing you with more leads and more sales, read on! This article will show you how to use popups on your website to turn browsers into buyers.
8 out of 10 startups fail. In this article, I’ll explain why and what you need to do to get through this grueling phase in the corporate lifecycle.
Somewhere between 60-90% of new businesses fail to survive. Just about everyone agrees, starting a new business has a low success rate. The real question is not how many fail, but WHY so many fail.
Learn how you can minimize your advertising costs and maximize your growth. To do so, we’ll talk about the difference between marketing costs and advertising costs, and talk about how an investment in marketing can compound the impact of whatever growth strategy you already have.
