Aligning Your Internal and External Culture with Craig Cooke – Ep. 160
In this highly-aligned episode, Craig Cooke, Principal Consultant of C-Squared Professional Consulting, shares how he helps executive leaders develop strong cultures that are highly aligned both internally and externally.
You will discover:
- Why you should have a brand strategy document (and what it should have in it)
- 2 questions you can use to assess the strength of your culture (and the surprising group you should ask)
- the surprising and even paradoxical secret to staying nimble as an organization