Don’t Start the Wrong Business with Sheldon Wolf – Ep. 442
In this no-nonsense episode, Sheldon Wolf, Founder of Intellitary Real Estate & Mortgage Referral Network, shares why “follow your passion” is dangerous advice and how to build businesses designed to profit from day one. If you’re thinking about starting a business but worried you’ll turn a hobby into a money pit, you won’t want to miss it.
You will discover:
- Why following your passion alone often leads to starting the wrong business
- How to build a business backwards from monetization instead of from the idea
- What the hidden costs of customer acquisition do to true profitability












