Scale Architects
Powered by Predictable Success
If your business was in Whitewater in March, the last five months have likely been brutal. Stuck between Fun and Predictable Success, you didn't have the agility or the depth to weather the economic uncertainty caused by the COVID-19 pandemic. But there is hope! Here are the three phases of what I believe is the best strategy for you to regroup and get your business back into winning form.
2020 was set to be a banner year. And then March hit, and all that momentum evaporated in a moment. If your small business was stable before COVID-19 but is now struggling, this article will help you to create and execute the right strategy to not only recover but thrive!
If you are wondering if your new business is going to make it, this article will help you clearly navigate what is likely to be some very difficult decisions for you and your new business. If you haven't started your new business yet, but you are considering it, I believe you'll find this article incredibly helpful as well. I'm going to be painfully honest with you because if you choose to proceed, you need to know what you'll be facing. Before that, though, you could probably use a little hope right now.
If you're struggling with your sales right now as many businesses are, you know you don't have time to sit back and hope this whole thing blows over. But what can you do now? How do you get your sales back on track during the COVID-19 crisis?
Many business leaders right now are recognizing this brutal reality: their current sales and marketing methods are not built for these trying times. The pressure is building for companies to get their sales back up, but it's a real struggle.
In part 2 of our series 8 Practical Ways To Lead Your Team Through Every Crisis, I'm going to pick up where we left off and show you three ways you can use meetings to keep your team from fraying apart. If you take these steps, you'll not only keep your business alive, but you'll also activate and empower your team to do more than any of you thought possible.
You and your leadership team have been through a lot. You've almost certainly had some extreme challenges, some small wins, and a lot of hard work. But as you look to the horizon, you're realizing; this is far from over.
The last thing you want is to work hard to build a huge list of people that never buy anything from you. Here are a few tips to make the most of your ads and promotions.
I wanted to take a moment in this article to talk about a trap that a lot of business owners (and just people in general) fall into all the time. I know about the trap because I spent more than ten years in it. Looking back now, I know it caused me extra stress, gave me less joy, and limited the growth of my business substantially.
You created a great ebook. Then you put it up on your website and low and behold; people started downloading it! New leads started coming in, and all was well. But something didn't quite seem right.
Let's face it; not everyone is ready to buy on their first visit to your website. I'm probably not going to buy that beautiful house I just clicked on in a Facebook ad this morning, no matter how convincing your website is. This is especially true of traffic from social media.
Do you make decisions in meetings but fail to follow through? Do you regularly have the meeting after the meeting where real decisions are made? Do you have leaders on the team or departments in the company that can't seem to get in a rhythm, or even worse, just don't like each other? Do you have trouble getting some people to speak up in meetings or difficulty getting others to be quiet? Do team members point fingers and say I told you so when something goes wrong?
