Stop Telling Your Story
One of the biggest mistake brands make is to think that it is their story that matters. Instead of telling their own story, what the best brands do is step into their customer's story and invite them to a better ending.
From Anecdotes to Analysis
One of the most important transitions that happens within an organization to allow it to scale rapidly is the transition from anecdotal data to analytical data when making decisions. There is a fantastic parallel in how pilots navigate the skies.
Stop Having Meetings: Unless You Do This
Most companies waste an enormous amount of time by either have too many meetings, too few meetings, or just plain lousy meetings. It doesn't have to be this way.
Don’t Be the Hero
Let me tell you about the most common and most crippling mistake I see brands make when it comes to their brand narrative and marketing content. The biggest mistake brands make is to think they are the hero of their own story. When it comes to your brand story, you’re not the hero. The story isn’t, or at least shouldn’t, be about you. If you try to be the hero, your business...
Stop Hustling and Start Winning in Just 4 Simple Steps
The "Stop Doing List" has been one of the most painful but powerful tools I have had to learn to use over the last 13 years of running a successful small business.
Is Your Marketing Clear… to Your Clients?
Have you ever spent thousands of dollars and countless hours building a new website, then nothing happens?
Or maybe you've had a website for years, but you haven't made a single change to it in years, because it just doesn't seem to matter. It's not producing many leads. In the back of your mind, you know that something is wrong, but you can't put the finger on it.
Are You Marketing for Your Success or Your Customers’ Success?
The best way to market your product is to talk about your customer's success. To do so, you need to make a subtle shift and re-prioritization in your marketing content. Your success is secondary AND necessary to the customer's success.