Focused Marketing

In my marketing work with clients, I specialize in helping great businesses that are already bringing in a million dollars or more in sales. These businesses all shared a problem this year that came sharply into focus. Their sales success has been 100% offline.

If you haven't updated your marketing strategy since the COVID-19 induced shutdown began back in March, your time is running out. Unfortunately, that's what is happening for many businesses. But how should you market with so much is still up in the air?

If you want to get started with online lead generation (or take it to the next level) now is the time and, this article will show you how to do just that. There's no need for marketing fluff and jazz hands, just a simple system that works.

If you're struggling with your sales right now as many businesses are, you know you don't have time to sit back and hope this whole thing blows over. But what can you do now? How do you get your sales back on track during the COVID-19 crisis?

Many business leaders right now are recognizing this brutal reality: their current sales and marketing methods are not built for these trying times.  The pressure is building for companies to get their sales back up, but it's a real struggle. 

The last thing you want is to work hard to build a huge list of people that never buy anything from you. Here are a few tips to make the most of your ads and promotions.

You created a great ebook. Then you put it up on your website and low and behold; people started downloading it! New leads started coming in, and all was well. But something didn't quite seem right.

Let's face it; not everyone is ready to buy on their first visit to your website. I'm probably not going to buy that beautiful house I just clicked on in a Facebook ad this morning, no matter how convincing your website is. This is especially true of traffic from social media. 

An automated email sequence is a set of emails, usually five or more, that go out at pre-scheduled times starting immediately after someone subscribes to your list. This may sound complicated, but automated email sequences are quite easy to set up, and they are an incredibly powerful marketing tool. They are very low cost, and the best part is they work 24/7 with almost no maintenance requirement.

Writing blog content can be a lot of work, but even as little as a single blog per month can bring a significant return.

I always get curious when a business owner tells me their website doesn't really do anything for them. They usually tell me its because their clients aren't using their website and don't need it. However, I don't think that's what is actually going on.

We don't like talking about failure. We may even hate it. And we are doing a disservice to our potential customers every single day by not talking about it.