Focused Marketing

I want to introduce you to the Superman of the button world, the “Buy Now” button. The Buy Now button on your website will do more for the success of your business than any other.

If you feel like your website should be providing you with more leads and more sales, read on! This article will show you how to use popups on your website to turn browsers into buyers.

Learn how you can minimize your advertising costs and maximize your growth. To do so, we’ll talk about the difference between marketing costs and advertising costs, and talk about how an investment in marketing can compound the impact of whatever growth strategy you already have.

Almost every business I've worked with struggled to know what questions to ask on their lead forms. If you too aren't sure, this article will give you a clear framework to know precisely what questions to ask on the lead form(s) on your website, so you can get as many high quality leads as possible!

One of the biggest mistake brands make is to think that it is their story that matters. Instead of telling their own story, what the best brands do is step into their customer's story and invite them to a better ending.

Let me tell you about the most common and most crippling mistake I see brands make when it comes to their brand narrative and marketing content. The biggest mistake brands make is to think they are the hero of their own story. When it comes to your brand story, you’re not the hero. The story isn’t, or at least shouldn’t, be about you. If you try to be the hero, your business...

Have you ever spent thousands of dollars and countless hours building a new website, then nothing happens?
Or maybe you've had a website for years, but you haven't made a single change to it in years, because it just doesn't seem to matter. It's not producing many leads. In the back of your mind, you know that something is wrong, but you can't put the finger on it.

The best way to market your product is to talk about your customer's success. To do so, you need to make a subtle shift and re-prioritization in your marketing content. Your success is secondary AND necessary to the customer's success.