In this crystal clear and compelling episode, Ty Hoesgen, Founder & CEO of Advanced Growth Institute , shares how he uses his formula to help professionals rapidly improve their skills, become elite communicators, and take their careers to the next level.
You will discover:
– How introverts can become elite communicators
– Why extraverts need communication coaching too
– How to orchestrate your team meetings to get the very best ideas and solutions from everyone
Episode Transcript
Scott Ritzheimer
Hello, hello and welcome. Welcome once again to the secrets of the high demand coach podcast. And I am here with yet another high demand coach. And that is Ty Hoesgen. He’s a top Communication Coach. He’s a number one best selling author, and he’s the founder of advanced Growth Institute. He helps professionals from around the world communicate with competence, charisma, and clarity. So they can become strong, influential leaders make more money and advance their careers. He’s been motivated by his past struggles. And Ty has spent many years and 1000s of hours researching, practicing and experimenting in order to master the world of communication. And he’s determined to make others journeys less painful than his own. He’s dedicated to life has dedicated his life sorry to figuring out the success formula for communication skills. And it’s clear that he’s done it, I want you to just take a moment here, if you’re driving, don’t do it right now. But when he gets somewhere, so head on over to his LinkedIn profile, and you will have an absolute blast, you’ll learn a ton. I was telling him before we started just you can tell he’s put so much work and effort into it. He’s done a fantastic job. So without further ado, I could go on for a while here, Ty but I want to just welcome you to the show. And I’d love if we can kind of dive in before we get to the work that you do and just explore the backstory here what what was happening before you got into communication coaching? And how did you ultimately choose to make the leap?
Ty Hoesgen
First of all, Scott, you absolutely nailed that intro probably one of the best ones I’ve ever heard. You’re varying your pitch your tonality there. So I can tell you’ve given a few intros in your life that was very entertaining to listen to. I’m gonna read, I’m gonna read listen to that back.
Scott Ritzheimer
It’s so funny that you bring that up. Because anytime I have someone who has like a coaching expertise and background, and I’m like, you know, how many times am I gonna say I’m in this episode, but hopefully you’re not counting. I’m not counting. But thanks for the encouragement. Does it? Tell us a little bit? How did you get into this?
Ty Hoesgen
For sure, it’s a question that I get a lot is was I naturally born a good communicator. And so we often think, Oh, well, he coaches people on how to speak, he must be extroverted, must have been a social guy. Lots of friends popular. I wish that was the case. But it was actually quite the opposite. So I grew up on a farm near a very small town in Saskatchewan, Canada. So the closest town was 800 people. Now I live in downtown Toronto, very different environment. But I grew up truly the opposite of a good communicator. So I went through most of my life, the first couple decades of my life, I was shy, I was awkward, introverted and quiet. And so when I first entered the professional world, it became so glaringly obvious, Scott, how bad I was interacting with people. So I actually started learning about communication kind of out of necessity, more than anything else, I was more so thinking, I don’t want to hate going to work. I’m not thinking about, hey, I want to be a successful coach one day, I’m thinking, let me just see if I can not hate waking up in the morning and having to go do this. So back then, you know, about 10 years ago, we didn’t really have coaches back then. Right? It was mainly sports. And that was about it. Now we’re blessed with all types of coaches. But back then, we didn’t have that same luxury. So I’m learning basically everything on my own over many, many years. And fortunately, the way that building skills works, the more time effort energy you put in, you’re eventually going to get better. So I eventually improved. And then next thing, you know, I’m climbing the corporate ladder. I’m getting these leadership positions, I’m saying it like it just happened overnight, it took almost a decade. But for the sake of the podcast, I mean, definitely condense the timeline. So eventually, great relationships, great social life, great job making good money, everything’s really spectacular on paper. So corporate leadership position. But it didn’t feel meaningful or stimulating. And so I was teaching a lot of these communication skills just because I was so interested in it. And I learned so much over so many years. And so it just seemed like a natural progression for me. One day to first started as the side hustle, the classic side hustle where you finished your eight hour workday. And now you’re trying to put in a couple hours after to build that so that’s maybe it works for some people. I was terrible. I didn’t have enough energy at the end of the day and it was so slow. So I eventually did the classic jump out of the plane. Figure out the parachute on the way down type of thing, which I don’t I don’t recommend for everyone. But for me, I worked best under pressure. So if I have to figure something out, I will and best thing Ever did for sure now being able to teach things that are very meaningful to me, instead of saying, Hey, you couldn’t do what I did and learn communications slowly, over almost a decade. Who wants to do that? That sounds terrible. Let’s learn exactly what you need to know in a few months. Because you know, what you’re doing, you know, what works, what doesn’t work? How do we practice, you’re getting the right kind of feedback. And so now flash forward, and yeah, best decision I ever made very happy to be in this position.
Scott Ritzheimer
That’s fantastic. So we fast forward then to kind of today, your your communication coach, you’re helping folks all over the world, what would you say some of the most important work you’re doing for your clients?
Ty Hoesgen
It’s interesting, a lot of people first start working with me, because they want a promotion or they want to raise, they want to advance the careers like the very traditional types of things we think about or might hire a coach for. But actually the most, I would say important, and the most appreciated transformations that I give people have to do with just that inner confidence and that inner belief in themselves. So we spend so much time at work, the average person eight hours a day, five days a week, that’s the majority of your time. So for a lot of people, it’s actually being able to show up in these professional situations in a way that they feel proud of. So think of all of the meetings that you do, what if you felt 30% more confident, and had 30% Less stress in every one of those meetings? Right. And that’s actually a low estimate, we do measure these things throughout the coaching program, but simply being able to change the way that you show up the way that you feel how you feel about yourself, being able to really clearly just nail a point, when you’re put on the spot in a meeting or giving a presentation, or a sales call, whatever it might be. That seems to be where people get the most value is actually some of those intrinsic type of changes that are a bit tougher to measure.
Scott Ritzheimer
Yeah, yeah. That’s remarkable. So there’s something that you kind of brought up in your story. And I think it’s, it’s got a lot of people scratching their heads. And there’s two sides of this question. So I’ll just do one at a time here. The first one is can introverts be great communicators? That it sounds like it’s a big part of your story? It’s obviously what you’re doing now. What would you say to an introvert who, who feels like that’s just 1000 miles away? I could never be like that.
Ty Hoesgen
Scott, I absolutely love this question. And I feel very strongly about it. Because people like to do these quizzes, or these little courses that tell them I am a blank, I’m classified as this. I’m an INTJ, whatever it might be. I feel like that’s absolutely the biggest load of BS. And because most people just use it as an excuse. Or it’s a limiting belief where they say, Well, I’m this way. So I’m just, I’m not meant to be a good communicator, or a good speaker. And so I’m not saying don’t do the quizzes, I’m not saying you can’t label yourself as an introvert. But truly, it actually doesn’t matter. You still have the work to do. It’s still like developing a skill, similar to truly any other skill, you just have to know what to do. How do you practice, put the time in, get feedback. And so I like to use myself as an example. Because there’s, there’s videos of me as a kid, and I truly I don’t talk at all, like me at a birthday party. I’m not even speaking, it’s my own birthday party. So I was probably a generous one out of 10 in terms of naturally being a good communicator. And so using myself as an example, I have lots of testimonials to that all sometimes show people like this person is an introvert was even worse than you. And they made these changes. So 100% It’s possible for truly anyone to become a good communicator.
Scott Ritzheimer
That’s awesome. And so then the flip side of that is do extroverts need communication coaching too?
Ty Hoesgen
Absolutely they do so, with an extrovert, they may not be as nervous or they might be more confident speaking to people, they might enjoy it more. But that doesn’t mean they’re good at it. Those are usually the people that are rambling on. We don’t even know what they’re trying to say they’re telling a story. There’s no clear point, or they’re sometimes lazy with the way they’re speaking. They might like it, but they don’t usually have the skills to be a great computer or a great communicator or an excellent communicators. So a lot of my clients are extroverts as well. It’s funny you asked that because they do normally not think that they need it. And just because they like to speak, they think they’re good at it.
Scott Ritzheimer
Yeah, it’s so true. And so what then would be a reason why you mentioned this earlier, some of the kind of surface level things, they want a promotion, they want the raise, they want the next level. What are some reasons why even before that, or even without that someone should think about getting a communication coach.
Ty Hoesgen
Communication is really at the core of every area of our life. So people typically come to me because they want to communicate better for professional settings. But it actually applies to every area of your life. And it’s a lot of the same skills that you learned. So if you learn them, for professional reasons, because you want the promotion or you want the raise, you want more respect at work, you want to be taken seriously, you want to be a better leader. All of that will directly apply to your personal life, as well. And so in your relationships, your friendships, communicating with family, if you are an excellent communicator, life actually becomes a lot easier for you. Because think about most of the situations in your life, that make you frustrated, or you’re kind of annoyed. Chances are it has to do with someone else. It’s the way that someone said something or conversation that didn’t go well, or an interaction. I wish I would have said that differently. Why did they respond to me this way, people will actually change the way that they speak to you when you improve your communication. So that in and of itself, having just less conflict, less misunderstandings, more successful interactions across every area of your life. Really, until you actually experience that you don’t know how genuinely enjoyable life can be when you make these skills better.
Scott Ritzheimer
Wow. So I want to turn it around that that question actually around a little bit, because a lot of folks listening are their founders, leaders, they’re leading teams, and you know this from your work both of your clients, and even in your own professional career that on any given team, there are those people who talk too much in meetings, right. And then there’s those couple who have like the advice that we all need to hear, but they don’t speak up in the meeting. And so one of the things that I’ve found is one of the key roles of particularly CEOs is to orchestrate that that senior leadership team meeting, and I would say in my own experience, the biggest challenge in that has been getting the quiet ones to speak up in time. And so what can if I’m a founder, I know I’ve got someone who’s brilliant on the team, I just can’t get as much out of them as I want, especially in team meetings. What can I do to help them? Or how could a communication coach help them?
Ty Hoesgen
That’s an excellent question. So what I found with those types of people is that they don’t like being put on the spot. And so for example, if you told them to prepare something, and explain it to you, in a one on one meeting, or in even in a presentation type of setting, they’re usually much better and much more comfortable with that. But those types of people, there’s usually something about having to speak spontaneously. And so what I found actually works really well is if you can give them a couple of questions or a couple of topics, like shoot them a quick message before the meeting, give me just a bit of a heads up, hey, I’d like to talk to you about this, I’d like you to speak on this just super quick, short message, because then they don’t feel like they’re caught off guard. They feel like they’re a little bit more prepared. And they go into it knowing that they have to. And that alone can get the quiet people to speak up much easier without calling them out, mid meeting and by name, which, of course we all do. But they’re not necessarily always going to appreciate that strategy. So giving them just a little bit of a heads up goes a long way.
Scott Ritzheimer
Yeah, that’s fantastic. So here’s a question that I have for you. And I like to ask it from all of my guests and it’s this What would you say is the biggest secret that you just wish wasn’t a secret at all? What’s that one thing that you wish everybody listening or watching today knew?
Ty Hoesgen
Things are supposed to be hard. This was a big one for me. Because when I particularly started my coaching business it took a long time to get clients and then get clients consistently. And I would beat myself up because I thought I wasn’t good and I wasn’t wasn’t doing things the right way. not cut out for this. Why do I have a good month one month and a bad one the next. But I heard somebody talk about this a couple years ago, and they said, Oh no, it’s supposed to be hard. Like it’s not supposed to feel good. Anything that’s worth doing. It would feel difficult if it was easy to attain wouldn’t really be meaningful. And so now when things feel hard, or if I’m trying to grow, I’ve got a lot going on. And I’m stressed out, I’m overwhelmed. I think, Oh, this is how it’s supposed to feel. And just really takes the edge off. Because it goes from something’s wrong, or I’m not doing something right. To. I’m on the right track. This is how it’s supposed to go.
Scott Ritzheimer
Yeah. Yeah. It’s especially in the world of entrepreneurs is something I call the entrepreneur smile, right? Because we’ve kind of glorified entrepreneurs, and we’ve glorified starting a job. It’s like, and it’s like lattes, on our way to the office. And then 20 minutes later, Pina Coladas on the beach. Like that’s what being an entrepreneur is. And that’s not what it is at all. And so there’s this pressure to say, it’s great, right? How’s your business going? It’s good. You know, it’s like this, like, smile. And I love that because we can, it’s so hard, it takes so much resilience. And it’s hard enough as it is to start something, if you’re beating yourself up, because you think I must be doing something wrong, it gets even harder. So I know that was massively timely advice for some folks listening, and it’s so true. I appreciate you sharing that. And it’s a great segue into my last question here. And then I want to make sure folks know how they can get in touch with you. But I’d actually like for you to take off your coach hat for a moment put on your your CEO, Executive hat, if you will talk to us about the next stage of growth for you and your business and what challenges you’ll have to overcome to get there?
Ty Hoesgen
That’s a good question. I’m at a point now where I believe every leader gets to at some point, whereas I’m still struggling to give up control in certain areas, and having the level of trust needed in my team members to not be so involved with certain aspects. So of course, logically, I know what to do. Or there’s there actually are no secrets when it comes to this. But it’s really the the act of the letting go and accepting that I’m finding challenging now. It’s a slow process. But it feels hard. And it’s supposed to be hard. So that definitely keeps me going for sure. It’s it’s an absolutely necessary part because we can’t keep doing everything on our own. We’re just, we’re only one person.
Scott Ritzheimer
True words. Yeah, yes, absolutely. So again, there have been folks who’ve been listening to this. And it just, it’s just one thing after the next you’re heading right where they’re out. So someone is thinking, hey, I need to talk to Ty, how can I get in touch with you? And find more out about the work that you do?
Ty Hoesgen
Yeah, thanks for asking. LinkedIn and Instagram are definitely the two that I use the most. So it’s just my name Ty Hoesgen. I’m sure, Scott will put in the show notes because he’s that type of guy. And so fire me a message on there. I’d love to hear from you. I take a little bit of time each day to respond to all those DMs. So we’d love if you reached out in there.
Scott Ritzheimer
Fantastic. Well catch Ty. Again, like he said, we’ll put the links for both LinkedIn and Instagram. So pick your platform of choice. They’ll be in the show notes, go out and grab those get in touch with Ty you will not regret it. Ty thank you so much for being on the show. Just an absolute honor and privilege having you here. And for those of you who are listening and watching you know your time and attention mean the absolute world to us. I hope you got as much out of this conversation as I know I did, and I cannot wait to see you next time. Take care.
Contact Ty Hoesgen
Ty Hoesgen is a top communication coach, #1 best-selling author, and the Founder of Advanced Growth Institute. He helps professionals from around the world communicate with confidence, charisma, and clarity — so they can become strong, influential leaders, make more money, and advance their careers. Motivated by his past struggles, Ty has spent many years and thousands of hours researching, practicing, and experimenting in order to master the world of communication. Determined to make others’ journeys less painful than his own, he’s dedicated his life to figuring out the success formula for communication skills.
Want to learn more about TY and his work at Advanced Growth Institute? Check out his website at https://www.advancedgrowthinstitute.com/ or connect with him on LinkedIn linkedin.com/in/tyhoesgen/ or Instagram instagram.com/tyhoesgen/
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