In this highly productive episode, Femi Doyle-Marshall, Co-Founder & Director of Education of REBOOTX Academy, shares how he help entrepreneurs and organizations boost productivity, eliminate burnout, achieve growth and achieve a Purposeful Workweek™.
You will discover:
– What to do if you feel like you’re chained to your brand
– The importance of boundaries for leaders
– What to do when there’s just too much that has to get done in a day and not enough time to do it
Episode Transcript
Scott Ritzheimer
Hello Hello and welcome welcome once again to the secrets of the high demand coach and I am here with you guessed it, another high demand coach that is the one the only Femi Doyle-Marshall. Now he is a leading business growth consultant and Time Management Coach and speaker and author and founder of REBOOTX Academy entrepreneur incubator. Now with a relentless passion for personal and professional development, Femi has built his successful brands based on success principles, and it’s in these now a trusted source for organizational growth and transformation. Now, family’s journey began with a single goal to make a meaningful impact. And through his entrepreneur incubator, he’s cultivated a loyal following of members, partners and Academy ambassadors who share his vision. Well, Femi, so excited to have you here. Welcome to the show. I wondered, so what were you doing before getting into this before launching reboot X? And how did that ultimately lead you to make the leap?
Femi Doyle-Marshall
It’s kind of interesting how life goes, you know, my story, before we move to Seattle, and your alsco RX CAD was a coach. She was doing physical and had health and fitness coaching for like, 10 years before I stepped into the online space. And what I really found was, you can make a difference to any interaction, right? So we were running a studio training hundreds of people locally in Canada. And what I was really fighting is, even though we were changing people’s lives physically for health, there was another component of business of mindset of those types of things that I really didn’t tap into, until the pandemic hit. And that kind of became the catalyst to change. So what you see here today, but coaching has been in my DNA from like, since I was 16. I was coaching teachers in my high school, like that’s kind of what I started with, from teaching all those people for health and fitness from like, elevating that to working in b2b organizations, doing programs and trainings with like FedEx training 2000 people at a time, to now doing literally the same thing. But not just in a health and fitness life, but in like, how do you manage your time better? How do you actually build a business around your life in a more effective way? How do you generate more revenue? That’s kind of a huge shift of what can happen in a short amount of time. So yeah,
Scott Ritzheimer
I love that. What would you say then fast forward to today, what some of the most meaningful work you’re doing for your clients?
Femi Doyle-Marshall
Creating freedom, you know, when I talked to a business owner, who really feels like they’re chained to their brand, you know, and not in a good way, like, like, chained to their branch into their business, and they don’t know how to get out, I feel what we’re able to do at our x gallery, but it’s Academy is show systems that can allow you to scale in an effective way that allows you to look at the tasks you’re doing day to day and and really understand, should you be doing this or should you be outsourcing it to the right person. What’s the best way to scale this business? How can you generate more revenue? How can you enjoy life while you’re enjoying your business? So those are like some really key fundamental things I’ve seen happen in inside of republics Academy. And like I said, when you think about why you start a business, most people don’t start a business to be chained to it. Right? Most people start a business so that they can create freedom. And sometimes you forget that when you’re in the hustle, you know.
Scott Ritzheimer
Yeah. Yeah, it’s so true. So you’ve got a tool or maybe even a framework could be a better word, but it’s this idea of the purposeful workweek. So unpack that for what is it? Why does it matter for busy entrepreneurs?
Femi Doyle-Marshall
Yes, the purpose of workweek is a framework, a model that I launched from 2020, right? Running my health, fitness coaching business for over 10 years, what I found was, I was always in this hustle mindset, like I was always hustle, go, go go. And I didn’t have an off switch. Now that can be a good and a bad thing, right. So not having an off switch means you’re always on, you’re always producing. But that also means you could burn out, you could burn a really bad, I ended up burning out really bad I ended up in a situation where my blood pressure was 220 over something ended up in a hospital. And we couldn’t work for a month. And that was kind of the pivotal moment for me to be like, This is not how I’m supposed to be working. It’s not how systems running a business, like things need to change. shut down everything. And when everything shut down, my business grew. And I was like maybe I have a model to work a little smarter. And that became the foundation of the purpose of work week. So the key thing here with the purpose of work week is the week doesn’t stop on a holiday. Right? The week doesn’t stop on the weekend, right? If you’re being purposeful with what you’re doing, it’s 24/7. Right? But what are you filling in the schedule? Are you fitting activities that align to what you want to feel fulfilled in life? Or are you only doing stuff that connect to your business so it changes the model of how you’re working? And it changes the framework of how you should be working so that you’re not just saying to making money, but it’s like how do I feel fulfilled and make money at the same time? Like, how do I build this brand and not burnout at the same time? It’s more around that. When I think about being purposeful and the purpose of work week.
Scott Ritzheimer
Yeah. So particularly for entrepreneurs, but for a lot of leaders, there’s this feeling of like, I’m just running in 1000 different directions, right? I have a vision, I have an idea where it’s going. But I don’t know that I could really say that I’m being purposeful in that, I don’t know that I can be purposeful in that there’s so many things I need to do. How do you start whittling away at that?
Femi Doyle-Marshall
So what’s interesting is, there’s two things that I think it throws someone off when they’re really locked into doing work, right. And a purpose or who we talk about two key distractions, other people’s time, right, and other people’s problems. Actually understanding what you’re committing to and how that connects to someone else’s problem. And realizing is this something I should really be focusing on that maybe doesn’t get me to where I want to go in my life or with my business, other people’s times these, these can be like time sensitive projects, we’re in a world where we’re interacting with other people be aware of the things that you’re putting in on your schedule, and really asking yourself is, is this something I need to commit to? Right? Or is this something I believe or think I have to commit to and then reframing how that goes on your schedule in your calendar? That’s probably like one of the big, big things. But if we were to go into the actions and the activities and the things that we’re deciding to do on a day to day basis, you have to really ask yourself is what I’m working on? Really the most fulfilling things that I want to do? Right? Are these the things and the actions that will produce the results, I want to see whether it’s more revenue in the business, but then also the the experiences I want to have on a day to day basis? Is it the lifestyle, I want to live on a day to day basis, if you could start looking at your schedule, and that way, you’ll start whittling away at activities that don’t fit from those that are like just aimless activities you put on your schedule to also things that are other people’s problems that are just things you’re choosing to commit to that you really don’t need to write. So it’s kind of a balancing act between both, but just really reflection is huge, and committing to the stuff that’s in alignment to where you want to go.
Scott Ritzheimer
Yeah, that’s so so true. So there’s this stage that I talked about that founders go through, it’s called The Reluctant manager stage, right? And they’ve got a handful of employees around them. And the kind of defining question is what’s wrong with these people, right. And as you’re talking about other people’s problems and other people’s time, it just like it’s said, that happens all the time. And what I found is, for some founders, it’s a little easier when it’s time outside of their business. But when it comes to managing people, they get so frustrated by the needs of their employees, how do you help them in this context of a purposeful work week to help make sure that they have time to get their their own work done, right, their real work done, but also make sure that they have time to get the work done that their team needs that moves them toward their goals?
Femi Doyle-Marshall
This is amazing. This was actually connecting to one of the client goals I had just at the tail end of last year. This individual has a really large company, team of people, and they are all overworked. Leadership is overworked. Founders overworked. And what we were finding was with regards to the managers and the founder of the company, was that there wasn’t a clear boundary created for roles and responsibilities, like there was no separation as to what do I really need to be doing in my position? Right? How do I communicate with the leadership team? How do I communicate with my team in an effective way that it doesn’t disrupt the flow and the production of what we need to do for our projects? That was non existent? So the big thing that I recognized in connection to your question is, you’re always going to be interacting with people. Like, you’re always going to be interacting with people, because you’re building a brand, you’re building a business, that’s gonna have an impact, yet, you need to create boundaries, where you’re giving opportunities for the people on your team to interact with you. But not only that, you’re doing it in a way that allows them to be empowered to get tasks and projects completed on time, right. You don’t need to hop in and try out the fires all yourself. But you can set up a system in a way where there are touchpoints, for your team members to ask questions for you as the leader, they can also connect with other people that you’ve nominated as leaders to take charge and run the ship so that you don’t have to do anything on your own. I think another factor that usually occurs as a founder and as your business is growing, is you believe like you have all the answers, right? You’re the only one that can solve that challenge. You want to put other people in positions of power where you train them and develop their skill. So you can hand them the opportunity so they can run that part of the ship and run that part of the business too. So if you build the structures in an effective way where there’s different touch points to interact, there, not only just enter rocking with you. But they’re interacting with someone else who is highly skilled to do the thing that you don’t want to do anymore. And you can have an actual structure and system to know how to communicate in an effective way that 100% has worked every single time.
Scott Ritzheimer
Yeah, that’s so good. So what do you do? When in everyone faces this, but you’ve got this idea, you’ve got the purpose for work week, you’ve kind of now this is what I want to be doing. And then it hits like everything all at once. And there’s just way more than you could ever hope to ever get done in a day. And somehow you’ve got to do something. How do you practically how do you identify what to do next?
Femi Doyle-Marshall
And next, your vision. Right? The key targets you want to achieve might be something within a three year window, right? Three year window, five year window? No. But you got to start breaking these things down, what are the things you need to do within the next 12 months? What are the things you need to do within the next quarter? What are the things you need to do within the next month, the next week, the next day. And as you get clear as to those actions and activities, you may not need to do everything, you might not need to do everything by yourself, you might be able to outsource it or hire specialists to build this out with you. But it’s actually realizing that this is a project, this is a task. This is a goal I want to accomplish. Not right now, but maybe 12 months from now is having an understanding of the timeline it takes to complete these things, and fitting in and making sure it’s what you really want. So I’m gonna take a step back here, right? I think we live in a world right now where people tend to over commit things that really don’t matter. Like they commit, they say they’re gonna do these things. But it’s not really what they want. Like, it’s it’s like they’re committing to these things that people think is the thing you should commit to, instead of actually reflecting on where’s my gift? Where’s my skill set? Where am I? Where am I the best version of myself? Where am I supposed to shine, and honing in on that. And in putting those things on your schedule, I think the better we get as human beings, as business owner, as entrepreneurs, as professionals, the less stress the less overwhelmed, the less burnout we actually face. So really ask yourself are the things that I’m committing to the things that I really want? Or is it the things that I think I want, like get really clear on that and your schedule is not going to be packed? Till Kingdom Come like it’ll be it’ll be a little bit more manageable for you.
Scott Ritzheimer
I think it was John Maxwell said that. It’s it’s difficult to overestimate the unimportance of practically everything. And there’s so many things that we give ourselves to, and I know that I do it as well. So give us how do you go about working that out? is the first step to actually get a vision for the future? Do you find most entrepreneurs are clear on that? What would be step one that folks could take action on today?
Femi Doyle-Marshall
Step one would be determine your actual targets. Determine the targets you want to achieve in your personal and your professional life, like get really vivid with it. Not just superficial stuff, like I’m talking about, like the like I’m talking about what are the experiences do you want to have in your personal life? What’s the lifestyle you want to live every single day? What’s the impact you want to make? In a personal level, and then also take this and move it towards your profession? Right? You are a business owner, you’re a business professional. But I think people have this thing backwards, where they will focus on the profession and not their personal life. And then they wonder why they’re not fulfilled. Right? So I think if you really hone in on what you want within those categories, and then you go deeper into Okay, now, how do I get those targets from what I’m doing professionally, you know, maybe I gotta look at the amount of revenue of generating for sales and be able to get marketing, this brand of business, maybe I got to look at the infrastructure I have in place for fulfilling the client’s needs and things like that, the better you get at those things. Now you have a set target, not someone telling you what to do. But it’s connected to what you want and where you want to go. And then you just got to put in those right actions and activities that get you there. Like, like, it’s a beautiful thing. There were there was a client, who we went we actually worked with last week was on one of our live events. And they were talking about the concept of marketing. Now. So let’s say your objective is I want to be a better marketer, for my brand in my business, I need to do marketing. That’s such a open and vague category. There’s different aspects of marketing that you can actually commit to doing. Are you thinking of in person networking? Are you thinking of doing all my doing podcasting? What are you doing for networking, the more clear you get for that example of like marketing, it’ll actually allow you to put those right actions and activities on your schedule. So don’t be vague. Be very specific, and you’ll find that you’ll no longer feel like it’s too much is actually the right stuff you should be committing to.
Scott Ritzheimer
That’s awesome. I could not agree more. Now I’ve got a question. I like to ask all my guests and it’s this. What is the biggest Secret that you wish wasn’t a secret at all. What’s that one thing you wish everybody watching your listing today knew?
Femi Doyle-Marshall
You actually have more control than you realize in your life, you have the ability to eliminate stuff, at any point in time, you have the ability to build something that creates extreme freedom. You have the ability to let things go that are not serving you. I think there’s a lot of people who hold on to this weight that is unnecessary. And it can impact their ability to serve. The better you get are really understanding that you have more control than you realize, the more control of the more power you have, and the more change you can make in your world, which will change everything else around you.
Scott Ritzheimer
Yeah, yeah, that is so good. So folks are listening to this and they’re like, it sounds like a dream come true. Right is exactly what I need. Right time right moment. How can they? What are some next steps they can take? How can they find out more about you?
Femi Doyle-Marshall
Yeah, the big, big thing I would say is check us out. Online. If anything I’m saying really resonates with you. If you’re like you know what? I hear you. You get me. Check us out online REBOOTX Academy rebootx.com. Everything you’ll find out there you also find details about the purposeful work we booked you can get that on Amazon as well. But you can go to rebootx.com directly grab a book. From there, you can also schedule a call to connect with me and my team. And then really, there’s a lot of resources as growing on our website, that’s going to be information that can help you manage your time manage your business in a more effective way. And then that is also they’re free and accessible. You could browse at any time. Just take charge, take action. Don’t stay still if you know you need a little bit of help. That’ll be my suggestion.
Scott Ritzheimer
That’s fantastic. Well, Femi it was just a privilege having you on the show. There’s so much gold in there and I appreciate you being on for everyone watching you listening you know your time and attention means the world to us. I hope you got as much out of this conversation as I know I did and I cannot wait to see you next time. Take care.
Contact Femi Doyle-Marshall
Femi Doyle-Marshall is a leading business growth consultant, time management coach, speaker, author, and founder of REBOOTX Academy Entrepreneur Incubator. With a relentless passion for personal and professional development, Femi has built his successful brands based on success principles and is now a trusted source for organizational growth and transformation. Femi’s journey began with a single goal: to make a meaningful impact. Through his Entrepreneur Incubator, he has cultivated a loyal following of members, partners, and Academy Ambassadors who share his vision.
Want to learn more about Femi Doyle-Marshall’s work at REBOOTX Academy? Check out his website at https://www.rebootx.com/ and get control of your week with his Purposeful Workweek checklist at http://purposefulchecklist.com/
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